laguna beach considers banning neon signs

For more than 30 years, Roman Yañez has been designing the logo at Laguna Beach.
However, it is not enough to be an artist now.
He must also be a diplomat and a politician.
\"This is very strict,\" said Yanez, owner of the Roman logo studio at Laguna Canyon Road.
Like others, his design must be approved by the Urban Design Review Board, which has jurisdiction over signage, architecture, landscaping and almost all other visual aspects of urban planning.
\"There are five people who decide whether you can own your project and having a good relationship with them is a key component of success,\" Yanez said of the board . \".
Laguna Beach limits the size, style, color and location of the commercial logo and prohibits the use of neon lights outdoors, and is now considering a complete ban on neon lights, because it is inconsistent with the image of this picturesque seaside community.
Ham Shirvani, a professor of architecture at Chapman University and author of four books on urban planning, said this attitude is not uncommon in California.
Before 1950, Shirvani said, few American cities had laws that restricted signs.
The result is a visual feast of color, shape and advertising information in the context of the post-war economic boom and the growing popularity of automobiles.
Cultural orientation.
At first, city planners handled the situation by limiting the number and location of city signs, which was sufficient, Shirvani said.
By the beginning of 1970, local laws began to deal with the problem of size and height.
Recently, aesthetic issues have begun to play a role, Shirvani said.
\"Urban design is becoming a powerful tool for community development,\" Shirvani said . \".
This extends to letters, characters, colors, compatibility with architecture and design.
Southern California is a pioneer in this area. -
Los Angeles and Orange County are largely in the lead.
Therefore, Seal Beach prohibits \"signs containing any flashing, moving or intermittent lighting mode\" as well as \"flags, banners, flags\" and portable or sandwich board signs.
Costa Mesa added the inflatable logo and advertising balloon greater than 24 inch in diameter to the list.
Huntington Beach is more strict, and in addition to the signs attached to cars, trucks, it is forbidden to \"produce signs of smell, sound, smoke, fire or other similar emissions \", trailers or other vehicles and \"live or simulated animals or humans used as signs \".
When Anaheim went through a big game
Two years ago, the elevator, combined with Disneyland\'s plans to open a new theme park, replaced the flashing neon lights and super-large comics that once brought a whimsical look to the city\'s downtown business district.
Past signs of screaming have succumbed to placards that whisper to past drivers.
\"This is a developer version of the Western Wild town,\" city spokesman Bret Colson said at the time . \".
\"We are trying to clean up a lot of visual confusion.
\"Officials at Laguna Beach corona say they are considering the same issue because they think the neon ban has to be pulled back at least 3 feet from the window.
\"We are faced with visual diseases.
\"3 feet is just not the original intention to implement the regulations,\" said Toni Iseman, and last month a City Council member asked the planning committee to consider banning any neon lights seen from the street.
Ben Simon, a member of the design review committee, supported the proposal.
\"In towns like Laguna, it\'s not really necessary or appropriate,\" he said of neon signs . \".
\"I think it\'s an unnecessary bright and visual effect.
Neon can live in Las Vegas, where it belongs.
Professor Chapman says some cities-
He took Laguna Beach as an example. -
It is possible to go too far in micro-management community aesthetics, thus damaging creativity.
\"When you have too much control and too much dictation about every sign, I\'m not sure if this is healthy,\" he said . \".
\"There must be a margin, a boundary that provides the balance.
You need certain rules and guidelines for consistency and compatibility, but you have to leave the rest to creativity and innovation.
Local merchants complain that these restrictions severely limit their freedom to provide goods and services.
\"We paid extra rent and we really couldn\'t make ourselves visible,\" said Sam Omar, owner of Koffee Klatch, Laguna Beach, a coastal highway
Without it, it would be difficult to attract customers, he said.
\"Mahyar haghihi is the owner of the Laguna Digital Laboratory, which hangs several colored neon signs in the windows on the South Coast Highway, 3 feet metres from it
He was also worried, \"it\'s hard for passers-by to see us unless we have some kind of contact.
\"Nick Cocos, the toe manager at the nose surf shop on the street, recently pestered the city on a window display that used neon lights too close to the glass.
He was dissatisfied with the current restrictions and did not welcome the ban.
Neon is an eye.
He said.
\"It would be nice to be able to put it anywhere we want.
\"At Design Review Board meetings and other city meetings, logo maker Yanez has become a familiar face as he tries to keep up with local issues and stand on the side of city planners.
\"They want too much control,\" he said . \"
This is an eclectic town. -
We are all weird here, and we need an eclectic environment.
Nevertheless, he acknowledged that the task of the planners was arduous.
\"The trick is to find the middle ground,\" he said.

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